What is pay-per-click marketing or PPC Marketing in simple terms? Why should you include an ongoing pay-per-click budget in your overall Google AdWords marketing strategy? The answer is straightforward. It works and we can use Google Analytics to track everything! Advertisers pay a fee each time one of their ads is clicked. Pay-per-click marketing could be viewed as paying people to visit your website, landing page, mobile app, etc.
When using Google Ads, you only pay when someone clicks on your ad. This can be great to stretch your advertising & marketing budget and provide maximum impressions especially if you’re a new business. AdWords is now more commonly known as Google Ads because on July 24th, 2018, Google AdWords became Google Ads.
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For tracking purposes, you also want to be sure your Google Analytics is properly connected to your website. This connection will provide valuable insights, metrics, and access to KPIs especially when you’re running your Google AdWords campaign(s).
These key performance indicators enable you to run your most profitable and best-converting campaigns. These metrics will essentially help us make the adjustments along the way to tweak your PPC campaign so it functions at its optimum. In this way, you only pay for advertising if your ad is actually clicked on. Unfortunately “click fraud” is a problem you want to be aware of.
Pay-per-click marketing is highly effective, enabling you to make money whether you sell products or provide services. Still, have more questions? Give us a call at 561 810 1962 Let’s set up your first campaign together and get started. It is wise to combine both paid ads as well as SEO for maximum benefit. Read more about this in our SEO Services section. Here is a link to Search Engine Optimization Services